Privacy Policy

Effective Date: 1st September 2025

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use My Breast Friend (the "App"). By providing us with your data, you warrant that you are over 16 years of age.

1. Information We Collect and Contact Details

Gemma Ainger is the My Breast Friend data controller, with Indulge Media Limited as the data processor; we are responsible for your personal data. We will collect personal information from you when you create an account, provide feedback, or interact with the App. This will include your first name, country of residence, and basic menstrual cycle information. We may collect your email address if you agree to sign up to receive communications relating to the App.

Our full details are:

Full name of legal entity: Gemma Alyson Ainger

Email address: hello@mybreastfriend.health

Registered address: Movenpick, Kimberlow, Route Militaire, St Sampsons, Guernsey GY2 4DY

2. Use of Information

We will only use your personal data when legally permitted including:

Where we need to perform the contract between us to enable your use of the App.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
Where we have your consent to use your personal data. You will be required to confirm you have read and understood the processing to which you are consenting before being able to use the App.

We may use your information for the purposes and activities described in the table below.

We may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your personal data. Please contact us if you require additional information. The legal grounds for processing your data are set out in the table below.

Purpose/Activity	Type of Data	Lawful Basis for Processing
To register you as a user of the App	Identity data Email address	Performance of a contract
Communication regarding managing our relationship with you including updates or other information including changes to this privacy policy	Identity data Email address Communications	Performance of a contract Necessary to comply with a legal obligation
Improvements to the App and enhancement of user experience	Identity Email address	Necessary for our legitimate interests for running the App and provision of IT and security services Necessary to comply with a legal obligation
Communications regarding breast self-examinations	Identity data Email address Communications	Performance of a contract Consent

3. Data Security

We take appropriate measures to protect your personal information from unauthorised access, use, or disclosure.

4. Third-Party Disclosure

We do not sell or rent your personal information to third parties. We may share your information with trusted third-party service providers who assist us in operating the App, provided they agree to keep your information confidential.

5. Your Rights

You have the right to access, correct, or delete your personal information at any time. You also have the right to object to the processing of your personal data and to withdraw your consent to processing. If you wish to exercise these rights, please contact us at hello@mybreastfriend.health

6. Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the effective date at the top of this policy. Your continued use of the App following any changes constitutes your acceptance of the new Privacy Policy.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Contact Information

If you have any questions or concerns regarding this Privacy Policy, please contact us at hello@mybreastfriend.health